Nissan has presented an interesting marketing campaign which focuses on the emotional relationship with their old cars when customers trade it in for a new vehicle. This program is meant to celebrate Nissan’s 80^th anniversary – Nissan owners who tweet their Love Stories about their vehicles will be entered into a drawing for a chance to win a mini 3D replica of their cars along with a miniature version of themselves. Nissan understands that cars that have been owned by the same family for years, become a part of the family, which is why they are promoting an emotional web documentary in which a family sees their daughter off to a new life in Tokyo, Japan. The Agency responsible for this marketing idea is the TBWA/Hakuhodo, which claims it has already increased the number of sales in Nissan dealers since this documentary’s launch.

To read the full article, pleas click below:

http://creativity-online.com/work/nissan-japan-my-car-forever/34554

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

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The Japanese automaker is expected to deliver
four new sports cars within the next couple of years. In fact, Nissan is
expected to create a family of sports cars all priced under $30,000. “I see an
ecosystem of four sports cars that essentially define and cover the segment”
said Andy Palmer. Recently, Nissan has been striving to attract to younger
buyers and hopes to attain the attention of a first time buyer; with that in
mind, Nissan has come up with a less expensive strategy to attain their desired
market’s interest. Palmer added, “In my mind, there’s a real ecospace for
sports cars – you’ve got the GT-R as the fast and the furious sports car,
you’ve got the next generation of the Z which is very classical, you’ve got the
IDx which is very much aimed at being, the bad boy that you can afford and have
fun in.”

If you would like to read the full article,
please click below:

http://www.drive.com.au/motor-news/nissan-developing-family-of-sports-cars-20140421-36zs4.html

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Chris Hoy is an eleven-time world and six-time
Olympic cycling champion, but his life is now taking an unexpected turn – he
plans to ditch his two wheels for four instead. Nissan has announced that they
have chosen Hoy as the brand ambassador on the Road to Rio 2016. This entails
that Nissan put Hoy through its Driver Development Program to get him
familiarized with this new world he has become a part of. Recently, however,
Hoy has demonstrated to have great talent – he has raced in several club races
and Nissan will train him to compete in the Nissan GT-R Nismo GT3 at this
year’s British GT Championship, but it won’t stop there. The ultimate goal of
this program is to get Hoy to compete at the 2016 Le Mans 24 Hours endurance
race. Hoy commented, “Nissan is already a huge contributor to the British
economy with its investment in manufacturing, technology, and design – now it
is also investing in British sporting success via the Team GB and Paralympics
GB programs. It’s fantastic for me to be working with Nissan GB on this.”

To read the full article, please click below:

http://www.nissan-global.com/EN/NEWS/2014/_STORY/140408-01-e.html

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Earlier this month, the first two rounds
of the All Japan F3 Championship took place at the Suzukia Circuit and Nissan’s
racer, Mitsunori Takaboshi, placed in the top two podium finishes in both
rounds. In the first round, Takaboshi took second place, and in the second
round, he finished in first place. These two races were his first victories for
the season. The rookie C-class racer is making a name for himself in his first
season in the F3’s highest class – last season, Takaboshi raced in the N-class.
“Despite starting in pole position in the first round, an error on my part
caused me to fall back on place and I was pretty upset at myself about that.
Taking advantage of the lesson I learned in the first round I wanted to do my
utmost to make up for it in the second. The mindset seemed to work and I
managed to make a good start to carry out the best race I could. In the latter
stages of the race I managed to pull away from the competition, maintain my
lead and pass the checkered flag in first. Next is Motegi, which is a course
where overtaking is even harder than Suzuka, so I want to do the best I can in
the qualifying rounds” said Takaboshi.

To read the full article please click
below:

 

http://www.nissan-global.com/EN/NEWS/2014/_STORY/140414-01-e.html

 

#MyNissan

#CertifiedPreowned

#mynewcar

 

Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Nissan
has created an immense splash all around the world with their latest sports
model, the Nissan GT-R. The 2014 model year stayed true to its core virtues
including power, speed, and exceptional handling. This model has received many
compliments all around the world, including South Africa – “The Gt-R is of
course Nissan’s performance flagship with a cult following the world over. For
2014, we have introduced updates and changes which benefit the vehicle’s all
encompassing characteristics in various ways. More comfortable, safer, more
luxurious and still reasonably priced – the Nissan GT-R delivers supercar
performance in luxury and with verve, personifying the ‘Innovation that
Excites’ ethos which powers the Nissan brand. Its popularity both globally and
in South Africa is testament to its success and it still proves a popular buy
amongst performance car customers.”

To
read the full article, please click below:

 

http://www.cbn.co.za/packaging-transportation/transport-fleet-management-finance/item/nissan-brings-more-excitement-with-2014-gt-r

 

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Nissan has replaced Ford as one of the
eight main sponsors of the Champions League and they plan on taking full
advantage of their brand promotion rights to improve their marketing
consistency globally. With over 4 billion global viewers, the Champions League
creates an incredible opportunity for marketers. Nissan’s European Marketing
Vice President, Bastien Schupp says, “Today we sponsor a lot of smaller
disparate events. Individually they make sense but in reality the brand is
lost, this is why the brand is not as strong as it should be. If as a person
you change, your face every other second people don’t recognize you.” Along
with the League of Champions, Nissan will be sponsoring the The 2016 Olympics
in Rio and they plan on tying together all their marketing avenues to reach out
to a very broad global market.

To read the full article, please click
below:

 

http://www.marketingweek.co.uk/sectors/automotive/nissan-to-use-champions-league-tie-up-to-improve-consistency-of-marketing/4010002.article

 

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#CertifiedPreowned

#mynewcar

 

Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target