To celebrate America’s National Drive Electric Week, Nissan helped coordinate and event in California that is now considered to be the world’s largest-ever electric vehicle meet-up. The event witnessed 507 cars in one place, allowing this event to shatter previous world records. Nissan said that the majority of the electric vehicles present at the event were Nissan LEAF models. Nissan was the official automotive sponsor for National Drive Electric Week this year, and they announced that electric vehicle sales are on the rise and shows no signs of slowing down anytime soon. Toby Perry, Director of Nissan EV Marketing, said: “We are currently at around 61,000 sales in the United States since the launch of LEAF four years ago. It is number one in the market (and) number one in the world. It is a natural fit for an opportunity like this to come out and be at this event and set a Guinness World Record on largest number of electric vehicles in a parade at any given time.” If you would like to read the full article please click on the link below:

http://nissannews.com/en-US/nissan/usa/releases/video-report-new-world-record-set-with-the-nissan-leaf-in-the-lead

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Nissan is collaborating with Hong Kong District Cooling Company Limited (HKDC) to begin testing on the new 100% Electric van: e-NV200. Road testing will be conducted in order to gather information regarding the vehicle’s capabilities. The e-NV200 has already launched in some markets; for example the electric van launched in Europe this past June as well as Japan. With the help of HKDC, Nissan will be able to operate the first environmentally-friendly District Cooling System to building within the development area. If you would like to read the full article please click on the link below:

http://finance.yahoo.com/news/nissan-hkdc-start-collaborative-testing-122800650.html

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Later this year, Nissan will send five employees to join a team of 4,000 Carter Work Project volunteers who will help build and repair over 100 homes in the Texas area, during a seven day project. Additionally, the Japanese automaker will also donate $1 million to Habitat Humanity International – this longstanding partnership with Habitat will assist in building affordable and sustainable homes in partnership with families in need of decent housing. “With Habitat, Nissan has a broader platform through which we can support the communities where our customers, dealers and employees live, carrying out our corporate vision to enrich people’s lives,” Nissan Senior Vice President Scott Becker said. If you would like to read the full article please click on the link below:

http://www.dnj.com/story/money/business/2014/09/16/nissan-donates-m-habitat-humanity/15713917/

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

With the help from passionate Nissan Trucks Facebook fan base, the crowd-sourced, custom-made Project Titan is complete. The ruggedly tailored 2014 Nissan Titan, piloted by two Wounded Warrior Project Alumni, is now primed with all the necessary equipment to take on the rigorous Alaskan wilderness. Facebook fans were able to vote on ten different areas of customization to help prepare the Titan to conquer Alaska’s challenging terrain. The Titan features a NISMO cold-air intake and Borla cat-back exhaust system, a 5.6-liter V8 engine and 18-inch Fuel Revolver D525 wheels wrapped in Nitto Trail Grappler M/T tires. If you would like to read the full article please click on the link below:   

http://nissannews.com/en-US/nissan/usa/releases/nissan-project-titan-truck-ready-for-alaskan-adventure

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Nissan’s marketing team was one of the first to respond to the news that broke out earlier this week. Prince William and wife, Kate announced that they are pregnant with their second child – as the world took a few minutes to let it soak in, Nissan got to work. Within seven minutes, Nissan Europe tweeted an image of the interior of their X-Trail vehicle, with a crown placed on each seat. Nissan claims that their X-trail model has room for the entire family. In fact, the message attached to the image stated, “It could be triplets and there would still be enough room for the Queen…” No room for arguing there – Nissan was one of the first brands to react to the news and for that their engagement activity has been off the charts. If you would like to read the full article please click on the link below:  

http://creativity-online.com/work/nissan-royal-baby-ad/37078

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

The Japanese automaker has announced that there will be no changes in price for the updated 2015 Rogue crossover SUV. The new model year did bring in a few enhancements yet Nissan says the price will not change. Although this model was completely redesigned for 2014, the 2015 model comes equipped with Eco-Mode which has been added to the Xtronic Automatic transmission. Moreover, Nissan has also added heated cloth seats and a new color called Artic Blue Metallic. If you would like to read the full article please click on the link below:   

http://www.usatoday.com/story/money/cars/2014/09/01/nissan-rogue-prices-unchanged/14822363/

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

The man who was named the automotive industry’s most influential British executive has announced that he will be leaving his position, as Chief Marketing Officer, at Renault-Nissan in exchange for a new title at Aston Martin. Andy Palmer has been appointed Chief Executive Officer (CEO) of Aston Martin – where he will lead the automaker into its next phase of technology and product creation. A statement from the shareholder board of Aston Martin said, “We’re delighted that Andy will join us as our new CEO at this important time at Aston Martin. Andy’s wealth of experience on the global automotive stage in marketing and sales, engineering and technology, and luxury and brand management will be instrumental in taking Aston Martin forward through its most significant and ambitious period of investment to date.”If you would like to read the full article please click on the link below:   

http://www.autoblog.com/2014/09/02/andy-palmer-aston-martin-ceo-official/

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target