Nissan’s global sales have decreased 1.8% year-over-year and Nissan’s global production in November also decreased to 434,202 units. Regardless of the decrease in production, Nissan North America Senior Vice President, Fred Diaz, said: “Through November, Nissan has set an all-time yearly sales record in 2014.” Nissan plans to expand production at its Mississippi plant by improving the efficiency of auto part arrivals to the assembly line; because the Canton plant is distant from the auto industry, Nissan plans to have its most critical suppliers close by to avoid disruption and improve the overall efficiency. Having auto part suppliers close by could increase efficiency and raise the facilities total yearly capacity. If you would like to read the full article please click on the link below:

http://www.dnj.com/story/money/business/2014/12/30/nissan-seeks-improve-us-supply-line/21045499/

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

With a named derived from Nissan Motorsports, you should expect nothing less from NISMO, the in-house performance arm. Started by a group of maverick Nissan engineers almost 30 years ago, NISMO is synonymous with passion, expertise, and the heights of Nissan performance – not to mention decades of racing dominance. NISMO puts its all into everything it builds, from championship-winning racecars and accessories for street cars to cutting-edge vehicles like the 370Z  NISMO. With 350 horsepower, a competition-tuned suspension and a look uniquely its own, it is transformed into a sports car singularly worthy of being branded NISMO. If you would like to read the full article please click on the link below:

http://www.nissanusa.com/content/dam/nissan/request-brochure/en/2015/pdf/2015-nissan-370z-coupe-en.pdf

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Nissan has announced that it is on its way to the 24 Hours of Le Mans this year with a new race car set for the Super Bowl. There has been an enormous amount of speculation regarding the new race car and its design. Rumors are it will feature a front-mid-engine, hybrid powertrain, although Nissan has yet to confirm. The race car is said to feature a longer snout compared to the other LMP1 class prototypes and the idea of hosting a front-mid engine car has given rise to several interesting packaging rumors. Nissan has been testing their LMP1 racer at the Nissan Technical Center in Arizona and the technical details on the new car have been kept under wraps. If you would like to read the full article please click on the link below:

http://blackflag.jalopnik.com/exclusive-this-is-nissans-front-engine-gt-r-lm-nismo-l-1673335696

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Life is easier when you can bring everything you need. The Versa Sedan’s oversized trunk means there’s no need to compromise. If you have a gig after work – no problem! You can load your kit in and keep it safe and out of sight. Inside, versatile storage options get things organized with places for all of your essentials – even those lucky drumsticks. When Nissan engineers were designing the Versa’s interior, they pushed the wheels to the corners, allowing the suspension to move out and away from the cabin. This resulted in plenty of leg room for all passengers or more convenient storage area with the rear fold-down seats. With available 60/40 split fold-down rear seats, the Versa gives you real flexibility carrying people and cargo. The huge pass-through means tall and wide items are always welcome along for the ride. If you would like to read the full article please click on the link below:

http://www.nissanusa.com/content/dam/nissan/request-brochure/en/2015/pdf/2015-nissan-versa-sedan-en.pdf 

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

 

Nissan has licensed its Around View Monitor and Moving Object Detection (MOD) technology, which was co-developed with Clarion Co., LTD, for use by Hitachi Construction Machinery Co., Ltd (HCM). This new partnership will be a step in the right direction for autonomous driving technology in Nissan commercial vehicles. The Around View Monitor (AVM) is a parking support system that allows you to see the vehicle’s surroundings in real time using four exterior cameras; while MOD is a driving assistance feature that uses images from the AVM cameras to detect moving objects around the vehicle and warn the driver. The licensing agreement between Nissan and Hitachi Construction Machinery allows HCM the use of AVM and MOD technology on its massive haul trucks and hydraulic excavators working at large open-pit mines. If you would like to read the full article please click on the link below:

http://nissannews.com/en-US/nissan/usa/releases/nissan-licenses-autonomous-driving-technology-to-hitachi-construction-machinery-company

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

The Renault-Nissan Alliance sold its 200,000^th zero emission car last month and the its most popular EV only launched four years ago. The Nissan LEAF is by far the top selling electric vehicle worldwide and sales are up by 20% this year. Carlos Ghosn, the alliance CEO, believes that people are switching to EV’s for several reasons; the first is that they are convenient. They can be refueled at home or at the office from multiple energy sources. Along those same lines, EV’s are economical – even with gasoline prices falling, Consumer Reports recently estimated operating costs of a Nissan LEAF in the United States at 3.5 cents per mile. Lastly, Carlos believes that EV’s are fun and reliable: Globally, the Nissan and Renault EVs have the highest customer satisfaction rates than any same brand vehicle. If you would like to read the full article please click on the link below:

http://nissannews.com/en-US/nissan/usa/releases/zero-emission-cars-both-consumers-and-the-environment-win-by-carlos-ghosn

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Nissan Brazil workers’ children were asked to submit an entry into the “Automobile of the Future” drawing contest during Children’s Day this year. The Nissan Design America Rio department was asked to judge the contest. This team ended up going way beyond and transforming the selected winners into real sketches. The winners were announced after Children’s Day and the team of judges admitted to being blown away with the level of creativity exhibited by the kids. “The joy of working with children is the opportunity to deal with freedom from all restrictions,” said Robert Bauer, designer-in-chief of Nissan Design America Rio (NDA-R). “There are no limits when it comes to the kids’ imagination. As professional designers, we can see through the imagination of a child and realize what is possible. Kids allow themselves to draw anything and change the perspective. They don’t think outside the box because they don’t have this ‘box.’ There is something refreshing in working with the kids – the joy of life and their sharp sense of recreating the world are very inspiring. In all the drawings recreated in our studio, we noticed a concern with people, the environment and its preservation. It was wonderful to share our studio with them because they are our future, and they create worlds adults could never imagine. It is an experience that brings us energy and makes us rethink our concepts.” If you would like to read the full article please click on the link below:

http://nissannews.com/en-US/nissan/usa/releases/car-drawings-made-by-kids-become-sketches-produced-by-nissan-design-studio-in-rio-de-janeiro

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Nissan has found a very unique way to deliver the “world’s cleanest car;” the Japanese automaker has hit the streets and play pranks on innocent bystanders. This campaign includes a series of online videos which showcase a zero-emissions Nissan Leaf with self-cleaning nano-paint technology getting real dirty – sort of. “The LEAF is already one of the cleanest vehicles around even without this incredibly innovative paint technology; that said, we’re not afraid to get our hands dirty to take this to the next level,” said Pierre Loing, vice president, Product Planning, Nissan North America, Inc. “Getting fans involved via this social media campaign is a fun, creative way to show how the LEAF can stay clean no matter how dirty the world around it may be. A marriage with the Ultra-Ever Dry® exterior coating truly puts this LEAF in a league of its own, and we’re excited to see where this technology can take us.” If you would like to read the full article please click on the link below:

http://nissannews.com/en-US/nissan/usa/releases/nissan-s-self-cleaning-leaf-hits-the-streets-then-the-web

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

 

Nissan announced that it will be returning to Super Bowl TV advertising since its last appearance there in 1997. Nissan caught wind that the Big Game stage will be less crowded this year and decided to take advantage of the open space. This gives Nissan a great chance to extend its “Big Moments” advertising strategy which lately has seen it sponsoring U.S. college football’s Heisman Trophy, for instance, and expanding its multimedia engagement with NBC’s hit show, The Voice. If you would like to read the full article please click on the link below:

http://www.forbes.com/sites/dalebuss/2014/12/02/dream-team-of-marketers-returns-nissan-to-super-bowl/

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target