Nissan has presented an interesting marketing campaign which focuses on the emotional relationship with their old cars when customers trade it in for a new vehicle. This program is meant to celebrate Nissan’s 80th anniversary – Nissan owners who tweet their Love Stories about their vehicles will be entered into a drawing for a chance to win a mini 3D replica of their cars along with a miniature version of themselves. Nissan understands that cars that have been owned by the same family for years, become a part of the family, which is why they are promoting an emotional web documentary in which a family sees their daughter off to a new life in Tokyo, Japan. The Agency responsible for this marketing idea is the TBWA/Hakuhodo, which claims it has already increased the number of sales in Nissan dealers since this documentary’s launch.
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http://creativity-online.com/work/nissan-japan-my-car-forever/34554
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