Nissan announced that it will not release Super Bowl commercial teasers but instead will run a very unique campaign leading up to the Super Bowl XLIX. This will be the first time the Japanese automaker will advertise during the big game in nearly two years. Nissan’s pre-game campaign focuses on the journey that only dads, but also moms and children, face in trying to make family a priority while striving to balance work. “After nearly a two-decade absence from the Super Bowl as an advertiser, we want to maintain the excitement and anticipation of game day. With so many commercials airing before the big game, I fundamentally believe it takes away much of the magic of showing the commercial on the biggest stage of the year. Prior to the Super Bowl, we do however want to build suspense around our story, while provoking a social conversation around the overarching theme. Our highly creative YouTube content creators help us do just that as we get ready to share our spot with America on Super Bowl Sunday,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America, Inc. If you would like to read the full article please click on the link below:
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