Nissan has found a very unique way to deliver the “world’s cleanest car;” the Japanese automaker has hit the streets and play pranks on innocent bystanders. This campaign includes a series of online videos which showcase a zero-emissions Nissan Leaf with self-cleaning nano-paint technology getting real dirty – sort of. “The LEAF is already one of the cleanest vehicles around even without this incredibly innovative paint technology; that said, we’re not afraid to get our hands dirty to take this to the next level,” said Pierre Loing, vice president, Product Planning, Nissan North America, Inc. “Getting fans involved via this social media campaign is a fun, creative way to show how the LEAF can stay clean no matter how dirty the world around it may be. A marriage with the Ultra-Ever Dry® exterior coating truly puts this LEAF in a league of its own, and we’re excited to see where this technology can take us.” If you would like to read the full article please click on the link below:
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