Nissan announced that it will be returning to Super Bowl TV advertising since its last appearance there in 1997. Nissan caught wind that the Big Game stage will be less crowded this year and decided to take advantage of the open space. This gives Nissan a great chance to extend its “Big Moments” advertising strategy which lately has seen it sponsoring U.S. college football’s Heisman Trophy, for instance, and expanding its multimedia engagement with NBC’s hit show, The Voice. If you would like to read the full article please click on the link below:

http://www.forbes.com/sites/dalebuss/2014/12/02/dream-team-of-marketers-returns-nissan-to-super-bowl/

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Coast Nissan

12100 Los Osos Valley Road

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