Nissan Brazil workers’ children were asked to submit an entry into the “Automobile of the Future” drawing contest during Children’s Day this year. The Nissan Design America Rio department was asked to judge the contest. This team ended up going way beyond and transforming the selected winners into real sketches. The winners were announced after Children’s Day and the team of judges admitted to being blown away with the level of creativity exhibited by the kids. “The joy of working with children is the opportunity to deal with freedom from all restrictions,” said Robert Bauer, designer-in-chief of Nissan Design America Rio (NDA-R). “There are no limits when it comes to the kids’ imagination. As professional designers, we can see through the imagination of a child and realize what is possible. Kids allow themselves to draw anything and change the perspective. They don’t think outside the box because they don’t have this ‘box.’ There is something refreshing in working with the kids – the joy of life and their sharp sense of recreating the world are very inspiring. In all the drawings recreated in our studio, we noticed a concern with people, the environment and its preservation. It was wonderful to share our studio with them because they are our future, and they create worlds adults could never imagine. It is an experience that brings us energy and makes us rethink our concepts.” If you would like to read the full article please click on the link below:

http://nissannews.com/en-US/nissan/usa/releases/car-drawings-made-by-kids-become-sketches-produced-by-nissan-design-studio-in-rio-de-janeiro

#CardinaleNissan

#MyNissan

#CertifiedPreowned

#mynewcar

Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Nissan has found a very unique way to deliver the “world’s cleanest car;” the Japanese automaker has hit the streets and play pranks on innocent bystanders. This campaign includes a series of online videos which showcase a zero-emissions Nissan Leaf with self-cleaning nano-paint technology getting real dirty – sort of. “The LEAF is already one of the cleanest vehicles around even without this incredibly innovative paint technology; that said, we’re not afraid to get our hands dirty to take this to the next level,” said Pierre Loing, vice president, Product Planning, Nissan North America, Inc. “Getting fans involved via this social media campaign is a fun, creative way to show how the LEAF can stay clean no matter how dirty the world around it may be. A marriage with the Ultra-Ever Dry® exterior coating truly puts this LEAF in a league of its own, and we’re excited to see where this technology can take us.” If you would like to read the full article please click on the link below:

http://nissannews.com/en-US/nissan/usa/releases/nissan-s-self-cleaning-leaf-hits-the-streets-then-the-web

#CoastNissan

#NissanSLO

#MyNissan

Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

 

Nissan announced that it will be returning to Super Bowl TV advertising since its last appearance there in 1997. Nissan caught wind that the Big Game stage will be less crowded this year and decided to take advantage of the open space. This gives Nissan a great chance to extend its “Big Moments” advertising strategy which lately has seen it sponsoring U.S. college football’s Heisman Trophy, for instance, and expanding its multimedia engagement with NBC’s hit show, The Voice. If you would like to read the full article please click on the link below:

http://www.forbes.com/sites/dalebuss/2014/12/02/dream-team-of-marketers-returns-nissan-to-super-bowl/

#CardinaleNissan

#MyNissan

#CertifiedPreowned

#mynewcar

Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Nissan is offering Atlanta buyers of the all-electric LEAF its own money-saving holiday special: no cost public charging for two years. “Atlanta is America’s biggest market for LEAF, and access to free public charging can enhance the convenience electric car and motivate additional consumers to make the switch to Nissan LEAF,” said Brendan Jones, director, Nissan Electric Vehicle Sales and Infrastructure. “As the top-selling electric car brand, Nissan is actively working with key partners to ramp up charging infrastructure in Metro Atlanta to make more charging options available for the thousands of area LEAF owners.” Nissan believes that this new promotion will impact sales dramatically – Atlanta has been a crucial LEAF market since 2013. The Japanese automaker recognized the high occupancy toll lanes and a number of major companies who now provide workplace charging for their employees, and decided that this would be a perfect place for their electric vehicle to sell. If you would like to read the full article please click on the link below:

http://nissannews.com/en-US/nissan/usa/releases/nissan-offers-free-public-charging-for-new-leaf-buyers-in-atlanta

#CoastNissan

#NissanSLO

#MyNissan

Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Although rearview cameras will not be required on all new cars until May 2018, Nissan has already taken steps forward by adding the benefits of a camera to the rearview mirror. The “Smart Rearview Mirror” may appear to look like a standard mirror; however, the driver is able to flip a switch in order to get a much clearer view of what is behind the car. This makes it easy to see behind tall passengers, headrests and piles of suitcases. The mirror meets federal regulations and is available if the camera ever fails, or if the customer prefers to go old school. If you would like to read the full article please click on the link below:

http://www.businessinsider.com/nissan-revolutionizes-the-rearview-mirror-2014-11

#CardinaleNissan

#MyNissan

#CertifiedPreowned

#mynewcar

Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Nissan announced that as of November 13 of this year, the automaker has sold 100,000 units in this calendar year. Coincidently the automaker has also reported an increase in sales in the past ten months. Christian Meunier, President of Nissan Canada, said: “This sales accomplishment was a culmination of several factors: high-quality products offering exceptional value, a totally reinvigorated dealer network, and individually tailored marketing strategies to meet the diverse needs of Canadians. I applaud each and every one of NCI’s employees and our dealers. Across Canada, Nissan and Infiniti dealers have delivered on their steadfast commitment to welcoming new customers to the Nissan and Infiniti family and delivering an outstanding ownership experience to our loyal customers.” Nissan’s bestseller in the Canadian is the Nissan Rogue crossover. The Nissan Rogue has sold 24,359 units through the end of October. If you would like to read the full article please click on the link below:

http://nissannews.com/en-US/nissan/usa/releases/us-nissan-group-surpasses-100-000-canadian-sales-for-first-time-and-continues-to-be-the-fastest-growing-automotive-manufacturer-in-canada

#CardinaleNissan

#MyNissan

#CertifiedPreowned

#mynewcar

Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Everyone in the automotive industry has slowed their production in October for the third straight month, slowing the North American’s overall manufacturing output. Nissan’s Smyrna plant, on the other hand, has no plans of slowing down. Justin Saia, Corporate Communications Manager, Nissan North America, said: “The Smyrna plant is actually the largest producing automotive plant in North America through the first 10 months of the calendar year, with production up nearly 14% year-over-year.” Auto production fell 1.2% in October, 1.9% in September and 7.2% in August; however, despite the downfall in production, auto sales have remained strong in October. If you would like to read the full article please click on the link below:

http://www.dnj.com/story/money/business/2014/11/17/nissan-production-laps-competition/19177599/

#CoastNissan

#NissanSLO

#MyNissan

Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

The Nissan Certified Collision Repair Network Program has received some changes recently; the program has been redesigned to be consumer focused and will bring Nissan vehicle owners and Nissan Certified Collision Repair Providers together. This new program is aimed at enhancing the relationships between Certified Shops within the network and Nissan Owners. The Nissan Collision Repair Network combines Shop Certification, consumer awareness and education elements, along with shop locators to ensure that Nissan customers can locate the Certified repairer wherever and whenever they might need one. “In some cases, Nissan customers have endured a collision repair experience – and the resulting repairs – that have been controlled by third parties who don’t necessarily have the customer’s best interests in mind,” said Mark Zoba, Collision Parts Manager, Nissan North America.  “Nissan values our customers and is willing to do whatever we can to enhance our customer’s experience. With this program, Nissan is addressing this critical issue by assuring their vehicle drivers are able to select certified shops that are able to properly and safely repair Nissan and Infiniti vehicles.” If you would like to read the full article please click on the link below:

http://nissannews.com/en-US/nissan/usa/releases/nissan-introduces-certified-collision-network-consumer-referral-program

#CoastNissan

#NissanSLO

#MyNissan

Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Nissan North America recently announced that it will continue with its sponsorship NBC’s “The Voice”; however, this time, they are getting Adam Levine, the lead singer of Maroon 5 and coach on “The Voice,” involved. Nissan has asked that Adam Levine be featured performing his latest hit, “SUGAR” while in the middle of a unique driving experience inside Nissan’s supercar. Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America, said: “We are excited to work closely with Adam and the talented artists on this season of ‘The Voice’ to deliver new experiences for fans and our consumers. Expanding on Nissan’s partnership with NBC’s ‘The Voice’ is yet another way the brand is reaching beyond traditional advertising and marketing programs to connect directly with our consumers.” If you would like to read the full article please click on the link below:

http://nissannews.com/en-US/nissan/usa/releases/nissan-expands-multi-year-sponsorship-of-nbc-s-the-voice-through-partnership-with-adam-levine

#CardinaleNissan

#MyNissan

#CertifiedPreowned

#mynewcar

Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Nissan was happily surprised to learn that it has once again made automotive history. The Japanese automaker recently celebrated the production of the two millionth Nissan Qashqai at its Sunderland, UK facility. Nissan was able to accomplish this milestone faster than any other model in the history of the UK car industry. Paul Willcox, Chairman of Nissan in Europe, said: “Congratulations to all my colleagues in Sunderland for reaching this latest milestone. I am now looking forward to seeing how quickly we can reach three million units with this remarkable model, which embodies Nissan’s promise to bring innovation and excitement to our customers.” If you would like to read the full article please click on the link below:

http://www.nissan-global.com/EN/NEWS/2014/_STORY/141104-03-e.html

#CoastNissan

#NissanSLO

#MyNissan

Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target