The futuristic exterior of the 2015 Nissan Murno was designed to slip through the wind like a sports car, while retaining the interior dimensions of a premium SUV. The new Murano has the same 0.31 drag coefficient as the iconic Porsche 911 Turbo, yet still has more rear legroom than the Lexus RX350. The new model features a fuel efficiency that has been increase by about 20%, while every ounce of power has been retained – through extended wind-tunnel testing and analysis, Nissan was able to give it an aerodynamic profile that cuts down on the wind resistance. The new Murano also weighs approximately 130 pounds less than the previous model, which also contributes to the improved fuel efficiency. If you would like to read the full article please click on the link below:

http://www.nissanusa.com/crossovers/2015-murano/

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The Nissan PlayStation GT Academy International Race Camp at the UK’s  Silverstone circuit was won by Ricardo Sanchez, a 24 year old from Toluca, Mexico. Sanchez will now be able to enjoy four months in one of the most advanced driver development programs in the entire world before an opportunity to race at the Nissan NISMO race team in the international Dubai 24 Hour race in January 2015. Darren Cox, the Global Head of Brand, Marketing and Sales, NISMO, said: “I am proud of the continued globalization of this important brand asset for Nissan, and it is great to see countries with little Motorsport heritage competing as we seek to democratize the sport. We now begin the task of developing our new international winner, but alongside that we will be reviewing the winners from each of the International territories to see if we can get them more involved in motorsport in the future, as well as looking forward to welcoming even more countries to the program next year.” If you would like to read the full article please click on the link below:

http://nissannews.com/en-US/nissan/usa/releases/ricardo-sanchez-from-mexico-becomes-nissan-playstation-gt-academy-international-champion

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12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

New Nissan models are getting positive attention for their styling and thanks to the launch of these new models, wide range of vehicles and aggressive discounting, Nissan has finally managed to catch up with one of its biggest competitors: Honda. Analysts believe that in a few years, Nissan will be able to pass its rival in U.S. car sales. Nissan has improved tremendously over the years; in fact, at one point, Nissan was regarded as stodgy with occasional quirky moments – but not anymore! Under Carlos Ghosn, CEO, and global design manager, Shiro Nakamura, Nissan has transformed into a distinctive brand with gorgeous vehicles. If you would like to read the full article please click on the link below:

http://www.reuters.com/article/2014/08/08/us-autos-honda-nissan-analysis-idUSKBN0G80ES20140808

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Nissan recently confirmed that Spain’s midfielder, Andres Iniesta, and Brazil’s Thiago Silva, will be the first global ambassadors for its UEFA Champions League partnership. Nissan is calling the two world-famous soccer players “engineers of excitement.” Iniesta and Silva will help the automaker in their campaign to introduce new innovations to enhance the football fan experience. “Nissan is absolutely delighted to welcome Andres and Thiago to the Nissan family as our UEFA Champions League ambassadors and we are really excited that they will be heavily involved in our brand new global advertising campaign. As two of the game’s leading players who have won multiple titles between them, Andres and Thiago will bring their passion and enthusiasm to Nissan and together we will innovate to excite the fans.” With a four season deal that will run through 2018, Nissan is the official global automotive sponsor of the UEFA Super Cup and UEFA Champions League.  If you would like to read the full article please click on the link below:

http://www.businesswire.com/news/home/20140812005554/en/Nissan-Welcomes-UEFA-Champions-League-Stars-Andr%C3%A9s#.U-piR2OtZnU

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12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Nissan Commercial Vans have been redesigned and the Japanese automaker wants everyone to know – in their latest advertising campaign the automaker turned to custom video making. By focusing on their rugged testing procedures at the automakers rugged Arizona desert testing facility, the video showcases the vans’ toughness and resilience, traits that Bret Michaels has come to embody in recent years. The fun clip of Michaels serenading the Nissan commercial vans has gone viral and most reviewers have applauded the approach that Nissan and its agencies have taken. If you would like to read the full article please click on the link below:

http://www.adweek.com/adfreak/bret-michaels-newest-endurance-test-nissans-commercial-vans-viral-clip-159289

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Nissan has proven to be a top contender in the automotive industry – in the first six months, Nissan posted a 12.8% increase in U.S. sales. More specifically, for the April-June quarter, Nissan attained a 4.3% gain in operating profit margin for North America. Helped by strong sales in the U.S. market, April-June operating profit rose a higher-than-expected 13.4%, exceeding analyst estimates. Now, Nissan is planning to start new programs for its dealers that give incentives for longer term sales growth. These programs are expected to help boost motivation and together with new cars, Nissan dealerships will see growth in vehicle volume. If you would like to read the full article please click on the link below:

http://www.reuters.com/article/2014/07/28/us-nissan-results-idUSKBN0FX0L220140728

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12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

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In the latest consumer APEAL survey from J.D. Powers, the benchmark for the industry in terms of consumer appeal in new vehicles, Nissan was ecstatic to learn that the 2014 Nissan Rogue and the 2014 Nissan Quest received high scores compared to their competing segment rivals. Fred Diaz, Senior Vice President of Nissan Sales and Marketing said, “The all-new 2014 Rogue has received numerous accolades in the automotive industry, but the most important test comes when owners evaluate the vehicle for themselves.” Based on a 1,000 point scale, the 2014 Nissan Rogue was able to score 786 points, while the 2014 Nissan Quest earned 790 points. If you would like to read the full article please click on the link below:

http://www.torquenews.com/1080/jd-powers-loves-2014-nissan-rogue-and-quest

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12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

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The Nissan Versa Note has recently been recognized as one of the ten coolest new cars under $18,000 by the Kelley Blue Book’s review staff. This list is published annually and in order to make it on the list, the judges base their decision on two main criteria – fun-to-drive and fun-to-own. “The Nissan Versa Note is truly ‘the door to more,’ offering an exceptional combination of style, comfort, technology and cargo space at a price even the most economical car buyers can appreciate” said Fred Diaz, the Senior Vice President of Nissan Sales & Marketing and Operations. “Featuring a sleek, modern design with enhanced aerodynamics for improved fuel economy, and class exclusive Around View Monitor, the Versa Note is “cool” in a variety of ways – from the road, to the parking lot, to your wallet.” If you would like to read the full article please click on the link below:

http://nissannews.com/en-US/nissan/usa/releases/2014-nissan-versa-note-named-one-of-the-10-coolest-new-cars-under-18-000-by-kelley-blue-book-s-kbb-com

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Last year Nissan announced that self-driving vehicles were not too far away from a reality. In fact the Japanese auto manufacturer said that they would become a commercial reality by 2020. They made a similar promise years ago before they launched electric vehicles – which made them the leader in new technology in previous years. Nissan Chief Executive Officer, Carlos Ghosn, took his comment back from the previous year by saying, “Self-driving cars remain a long way from a commercial reality.” However, Google is ready to push auto manufacturers towards a driverless paradigm – recently, the popular search engine added Ford Motor’s, well respected former CEO, Alan Mulally to its board of directors. This recent addition to the board has made the possibility of driver-less vehicles more credible. If you would like to read the full article please click on the link below:

http://www.bloombergview.com/articles/2014-07-22/nissan-gives-up-the-self-driving-wheel-to-google

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12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

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The new 2015 Nissan GT-R NISMO is an upgraded version of Nissan’s power machine – since this vehicle model was first launched in 2009, Nissan has tweaked and upgraded the vehicle every year. This next model will receive an extra dose of power with a revised suspension that promises better ride quality and improved grip on the black top. Nissan has also implemented new spring rates and re-valved dampers along with new softer front anti-roll bar bushings. These are the type of changes that you can actually feel from the driver’s seat – previous model year cars typically followed grooves and ruts in the road, but this new car tracks free and smoothly on the highway. Bilstein dampers can be adjusted to a ‘Comfort’ setting to provide a more relaxed trip. If you would like to read the full article please click on the link below:

http://www.caranddriver.com/reviews/2015-nissan-gt-r-test-review

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target