Category Archives: Uncategorized

Nissan Announces Partnership with Univision Deportes

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Nissan North America has announced its multi-year partnership with the Federacion Mexicana de Futbol. The automaker is now the official sponsor of Univision Deportes and will have exclusive rights to advertising slots and events. “Hispanics have been fueling our growth this past year, and we recognize our engagement with Latinos as a driving force for our success,” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America, Inc. “Nissan’s marketing strategy is about leveraging cultural moments, and we wanted to go big and provide Mexican National Team fans an opportunity to access their favorite team. Through our shared love for the game, we look forward to continue developing authentic relationships with fans whose passion for fútbol is undeniable.”

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

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Two Nissan Models Honored by MotorWeek

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Two of Nissan’s most prominent models, the all-new TITAN XD full-measure pickup and the Maxima sports car were recently honored by MotorWeek for their reliability and popularity. The MotorWeek’s 2016 Driver’s Choice Awards were given to the Japanese automaker at the Chicago Auto Show, earlier this month. Michael Bunce, Vice President, Product Planning, Nissan North America, Inc. said: “As regular viewers of MotorWeek know, the program provides a unique, consumer-focused voice absent hype and hyperbole. To have two vehicles – our brand new TITAN XD and Maxima, one of the longest established nameplates – selected to their 2016 Drivers’ Choice list is a distinct honor.”

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Nissan Versa Wins Award by Kelley Blue Book

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In the most recent Nissan news we discovered that the 2016 Nissan Versa was honored by Kelley Blue Book as the Subcompact Car class winner. The 5-Year Cost to Own Awards were awarded earlier this month, and the Nissan vehicle was honored across the board for its exceptional driving dynamics and features. Dan Ingle, Vice President of Vehicle Valuations, Industry Solutions and International for Kelley Blue Book, said: “New-car shoppers usually pay a lot of attention to how much a car will cost upfront; however, something an even more expensive car on the front end can actually save you money during the first five years of ownership by having low total ownership costs.”

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

2016 Nissan Pathfinder Makes the “16 Best Family Cars of 2016” List

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Nissan is excited to announce that the 2016 Nissan Pathfinder has been named on the as one of this year’s ‘Best Family Cars of 2016’ by Kelley Blue Book. 2016 is the third straight year that the Nissan Pathfinder makes the list. Dan Mohnke, Vice President, Nissan Chief Marketing Manager & Manager Operations, said: “When we launched the totally redesigned Pathfinder in 213 as a 3-row/7-passenger model, we knew it was an idea vehicle for what we call everyday family adventures. Now, as it enters its fourth year of production, Pathfinder continues to attract new fans, and awards, for just that reason.” Moreover, Nissan reports that the 2016 Pathfinder includes a revised interior with upgraded materials.If you would like to learn more about the Pathfinder, we recommend setting up an appointment with Coast Nissan.

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Nissan Crossover Sales Boosted in January

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The Japanese automaker posted a 1.6% U.S. sales increase in January, when compared to January 2015. The popular vehicle segment has experienced an increase in sales across the board in the past several months and fans continue to obsess over crossovers, sport utility vehicles and trucks this past month. Nissan recorded a 2.9% increase last month to 97,220 units. According to several new studies, there is a shopping trend that says shoppers are ditching compact vehicles and upgrading to bigger cars. Low gasoline prices seem to be directly correlated with this new trend.

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Nissan Kicks Off the 2016 Motorsport Season in Australia

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Nissan has officially started the 2016 Motorsport Season in Australia. On the track, representing the Nissan squad, you can expect to see, Michael Caruso’s #23 NISMO Nissan Altima V8 Supercar, equipped with a new variation of the global GT3 colors that the Altima carried in 2015. Nissan reports that the #1 Nissan GT-R NISMO GT3 aims to take home first place in the back-to-back Bathurst 12 hour races. “Today is a display of how heavily committed Nissan is to Australian motorsport,” said Nissan Motor Co. Australia Managing Director and CEO Richard Emery. “Elements from all three pillars of our local motorsport activities – V8 Supercars, GT3 and the Bathurst 12 Hour, and the Nissan PlayStation GT Academy program – were all at Phillip Island. All is now set for a huge 2016 season, beginning with the Bathurst 12 Hour next month where the Nissan GT-R will strive to win back-to back victories at Mount Panorama, just as it did in 1991 and 1992.”

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

2016 Nissan Altima Showcased in Recent Commercial

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The latest Nissan commercial has been launched and already it has generated thousands of impressions. The beautiful 2016 Altima is showcased, front and center of the commercial and its sleek design makes it hard to turn away from the screen. The newly redesigned Altima is featured in a spot called ‘The Package.’ The commercial focuses on recognizing something special in each other. The idea behind the commercial is about showcasing the 2016 Altima. The Nissan Altima is in a highly competitive class; its competitors include: Ford Fusion, Honda Accord, Toyota Camry, Kia Optima, and the Volkswagen Passat. If you are interested in test driving the brand-new 2016 Nissan Altima, give Don Williamson Nissan a call today.

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

Nissan to Announce New Engine Options for Sentra

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Nissan is excited to reveal that they are developing several new engine options for the U.S. based Sentra model in the near future. The subcompact sedan is currently being redesigned as well; news of the new engine options comes a few days after the automaker announced that the Sentra is being redeveloped into a hatch model and will be sold in both a sedan and hatchback variants. Michele Bunce, Director-Product Planning for Nissan North America said: “From a product standpoint, in the future you’ll see more engine offerings, and it’s full steam ahead. We’re fully focused on the segment.” The new engine option will provide Sentra customers with more than one engine option. If you would like to keep up to date with the latest Nissan news, subscribe to Coast Nissan’s blog.

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

2016 Sentra Now Available at Coast Nissan

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If you haven’t had a chance to test drive the all-new 2016 Nissan Sentra yet, we recommend that you call to make an appointment with us. We have the best selection of new and used inventory in our area and are very excited about the latest Sentra generation model. The new 2016 Sentra features a new exterior appearance and in-cabin technology that focuses on the driver. The Sentra is known as Nissan most popular models, and it’s no surprise it has proven to be one of the bestselling models in its class. Surprisingly enough, the Nissan Sentra has been o the market for over 30 years and has had seven generations of production. A recent report revealed that 93% of all global Sentra sales are done in the United States. Pierre Loing, Vice President, Product Planning, Nissan North America, said: “In what is turning out to be ‘the year of the sedan,’ Nissan has made major changes to our three best known sedans – launching an all-new Maxima 4-Door Sports Car, a major makeover of our number one selling Altima, and now a redesigned Sentra.”

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target

2016 Nissan Titan Debuts in Television Ad Campaign

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The 2016 Titan XD was recently showcased in a 90-second commercial which aired during the College Football Playoff National Championship game and fans went to social media to create a buzz. The commercial gives Nissan a new approach to marketing, by acknowledging and thanking its rivals for their contribution to the final outcome, this Nissan ad is unlike anything ever seen before. Vice President of Marketing Communications and Media at Nissan North America, Jeremy Tucker, said: “This ad was about grabbing people’s attention while celebrating our partnership with the College Football Playoff National Championship game. We wanted to take this moment to go big again. This spot tested extremely well with truck owners and enthusiasts, which emboldened our plan to make a statement to the industry.” If you would like to test drive the new 2016 Titan XD, please give Coast Nissan a call – we would love to make your shopping experience one where everybody wins.

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target