Nissan North America has announced its multi-year partnership with the Federacion Mexicana de Futbol. The automaker is now the official sponsor of Univision Deportes and will have exclusive rights to advertising slots and events. “Hispanics have been fueling our growth this past year, and we recognize our engagement with Latinos as a driving force for our success,” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America, Inc. “Nissan’s marketing strategy is about leveraging cultural moments, and we wanted to go big and provide Mexican National Team fans an opportunity to access their favorite team. Through our shared love for the game, we look forward to continue developing authentic relationships with fans whose passion for fútbol is undeniable.”
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