Nissan is the 2nd biggest automotive company in Japan. The company has it’s headquarters at Yokohama in Japan. The company is part of the alliance between Renault and Nissan. Nissan’s operations in North America include corporate and consumer financing, manufacturing, distribution, marketing and sales, corporate and consumer financing, engineering and automotive styling.
The popular reality TV series, “The Voice” gets aired on the NBC and Nissan will continue being a sponsor Season 10 of the show. Nissan now returns for the fourth time as a premiere sponsor of this much-loved singing competition on television. “The Voice” will continue to have its celebrity coaches Blake Shelton and Adam Levine in the current season. In the month of April, you can check out the first out of Nisan 4 vignettes.
Season 10 of “The Voice” will also showcase Nissan as the only sponsor for the official app of the TV reality show. The app can be downloaded either from App Store or from Google Play anytime.
The marketing strategy of Nissan focuses towards leveraging the show’s cultural moments. Nissan feels passionate about integrating its brand with a show that is so popular among its viewers. “The Voice” is so popular that its episodes are discussed while dining at home, at a college dormitory or in a field.
Season 9 of the hit show witnessed over three hundred thousand entries for Build-A-Team. There were over ten million views of video vignette. The company is hoping to pull in a larger number of fans to the thrill associated with “The Voice”.
If you want to test drive a Nissan Car, you can visit Coast Nissan.
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Coast Nissan
12100 Los Osos Valley Road
San Luis Obispo, California 93405
Phone: 877.957.9019