The new Nissan TITAN recently made its global debut at the North American International Auto Show in Detroit, where it made its official global debut. The automaker believes that this is the perfect time for the new Titan model to flourish since the truck segment has sold more than two million full-size pickups in the United States each year. Carlos Ghosn, President and CEO, Nissan Motor Co., Ltd., said: “We see opportunity – opportunity in the unmet needs of today’s American truck customers. Until now, if you wanted a V8 diesel, you simply didn’t have an option. Each year, 75,000 U,S, buyers move up from light duty to heavy duty pickups. However, just as many people move the other way. That’s 150,000 owners who are struggling to find the right work truck. With the 2016 Nissan Titan, we were just not going for best in class. We really are creating a new class and positioning ourselves as the best offer.” If you would like to read the full article please click on the link below:
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