Nissan has replaced Ford as one of the
eight main sponsors of the Champions League and they plan on taking full
advantage of their brand promotion rights to improve their marketing
consistency globally. With over 4 billion global viewers, the Champions League
creates an incredible opportunity for marketers. Nissan’s European Marketing
Vice President, Bastien Schupp says, “Today we sponsor a lot of smaller
disparate events. Individually they make sense but in reality the brand is
lost, this is why the brand is not as strong as it should be. If as a person
you change, your face every other second people don’t recognize you.” Along
with the League of Champions, Nissan will be sponsoring the The 2016 Olympics
in Rio and they plan on tying together all their marketing avenues to reach out
to a very broad global market.
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