Nissan’s design team noticed that there was a disconnect between their vehicles and the people of Brazil – they took action and developed the Kicks Concept which captures the high-spirited nature of the country and its people to bridge the gap and showcase the distinct design signature of Nissan cars. “This concept is a product of global collaboration, but it was inspired by the streets of Brazil and designed for its people,” said Mamoru Aoki, Executive Design Director of Nissan’s Global Design Strategy Department. The Kicks Concept was unveiled at the Sao Paulo International Motor Show earlier this month and the design truly captures the grey tones of the urban settings in Sao Paulo and the bright natural colors that can be found in Rio. “What we try to achieve is this kind of duality. It fits your pragmatic needs but also provides a sense of style and an extra sense of substance that we feel is missing in the market right now,” said Project Lead Designer Hiren Patel of Nissan Design America. If you would like to read the full article please click on the link below:
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