We are so excited about the latest ad campaign launched by automaker Nissan. It is aimed at repositioning Japan’s No.3 automotive company in the United States by promoting crossovers and exciting cars that prioritize safety.

Nissan is hopeful that the campaign “Take On” would be able to gauge the interest of audiences; thereby helping the company beat a mandate which has been set by Carlos Ghosn, CEO of Nissan. The mandate aims earning 10 percent of the market share in the United States.

The ad campaign has an extensive scope. The first among the eight new advertisements started making a debut at the time of the NBA Finals. A set of another eight advertisements is expected to be launched in the month of July followed by another twenty spots that will be used in local markets.

The ads basically showcase Nissan’s crossovers and cars deftly dodging, weaving and bobbing through all kinds of obstacles. The aim is to demonstrate that the automaker is designing vehicles that combine safety technology with high performance.

According to Vice President, Jeremy Tucker, there was desperate need for such an ad campaign in the U.S. where Nissan faces a serious marketing problem-the absence of a clear brand identity. The idea for the ad campaign which finally emerged was the development of commercials that demonstrate that Nissan trucks and cars could enable consumers to deal with daily obstacles and difficulties such as bad weather, potholes or even running late when dropping off children at their school. If you’re interested in checking out the new Nissan models, you can visit the Coast Nissan showroom.

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target