The Japanese automaker hosted its annual 2015 Product Days event earlier this month in Nashville, Tennessee. On display were future concept vehicles that have not yet been approved for production, the entire 2015 model-lineup, and classic Nissan models from the past. The event was held at the Omni Hotel downtown and Nissan used this opportunity to showcase its past, present and future models. Nissan’s Public Relations Manager and Coordinator of the event said, “We primarily wanted to show off our full line of vehicles for the new model year, but we also wanted to remind people of our presence in Nashville. We’re proud to have our headquarters and a plant here.” If you would like to read the full article please click on the link below:

http://www.tennessean.com/story/money/cars/2014/07/09/nissan-gives-glimpse-past-present-future/12430163/

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The new alliance between Renault-Nissan and Daimler Automotive Group has established the location for their new assembly plant within Mexican borders – the new establishment will be in Aguascalientes, Mexico and will primarily manufacture the next-generation compact vehicles  for both Mercedes-Benz and Infiniti. Jose Munoz, Executive Vice President for Nissan Motor Co., said “We are going to start the construction of this plant in 2015. Production of Infiniti vehicles will start in 2017 and of Mercedes-Benz in 2018. We are very-well trained employees, very skillful, high-attention to detail, high-quality, and the highest productivity, so I think it says it all. So it means it is really a great confidence that we have in Mexico and in particular Aguascalientes.” Additionally, Carlos Ghosn, Chairman and CEO, Renault-Nissan Alliance, said, “Infiniti’s goal is to capture 10% as a first step, as a first milestone, of the global premium vehicle market. To do so we need to expand our range of models, including the growing compact premium segment to appeal to customers in all of our core markets. By partnering with Daimler on development and production costs, Infiniti will move faster and will achieve greater economies of scale.” If you would like to read the full article please click on the link below:

http://nissannews.com/en-US/nissan/usa/releases/video-report-auto-manufacturing-booms-in-mexico-new-renault-nissan-and-daimler-ag-plant-on-the-way

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San Luis Obispo, California 93405

Phone: 877.957.9019

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Nissan likes to shake things up with their driver line-ups before big races – the No. 35 Nissan GT-R team is the latest team to receive changes before this month’s Spa 24 Hours race. The team that consists of a two-time Super GT GT500 Champion Masataka Yanagida, Katsumasa Chiyo and Miguel Faisca will be joined by Mark Shulzhitskiy, the winner of the 2012 GT Academy Russia competition. He said, “Racing a P2 car is a big opportunity for me – My recent experience at Le Mans was very special. Le Mans is such a fast, dangerous and unpredictable race. Coupled with that, I was in a very fast car with very fast teammates and a top team, so the pressure was on for me. I learned a lot and just that one race has made me a lot stronger.” Shulzhitskiy, is excited to join the team. Darren Cox, NISMO Global Head of Brand, Marketing and Sales, said, “We like to shake up our driver line-ups every now and again. I’ve said it before that winning GT Academy doesn’t guarantee anyone a race seat for life. We expect maximum effort and top performances from our guys and recently Mark and Wolfie have shone.” If you would like to read the full article please click on the link below:

http://nissannews.com/en-US/nissan/usa/releases/nissan-shuffles-nismo-drivers-ahead-of-spa-24-hours  

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Interbrand’s Best Global Green Brands list was release early this month and Nissan was ranked fourth overall. The Japanese automaker moved an entire slot up from last year and 17 positions up from 2012. EV technology has allowed Nissan the opportunity to show the world that they are working on technology that is eco-friendly and dependable. In fact, the company is aiming to triple the number of recharging devices in major U.S. cities over he next 18 months. Roel De Vries, Nissan’s Corporate Vice President of Global Marketing commented, “More and more people want to buy products from brands that come from organizations they trust and believe in. Best Green Global Brandds is a reflection of everything that we as a brand do to make the world a better place. That we are recognized this year as among the best is a confirmation we are on the right path.” If you would like to read the full article please click on the link below:

http://www.nissan-global.com/EN/NEWS/2014/_STORY/140626-02-e.html

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Nissan has been a sponsor of the Grand Prix for over thirty years and this year is no different. In fact, the automaker will be sponsoring the 31^st annual children’s storybook competition that is organized by the International Institute for Children’s Literature-Osaka. This organization offers young aspiring writers and illustrators the opportunity to showcase their talents – if chosen the work will be published. The contest typically receives close to 3,000 entries a year and this year they are all due by October 31, 2014. Nissan will be funding the distribution of the winning published piece and will ensure that libraries and kindergartens receive a copy. If you would like more information or would like to read the full article please click on the link below:

http://www.nissan-global.com/EN/NEWS/2014/_STORY/140701-01-e.html

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The Nisssan Safety Shield technologies found in the 2014 Sentra are a comprehensive approach to safety that guides the engineering and development of every vehicle. When a collision is unavoidable, Nissan’s Zone Body construction helps absorb the impact while the advanced seat belt and air bag systems help protect everyone on board. Nissan safety engineers have dedicated thousands of hours to evaluating hundreds of child restraints in Nissans. The result: an industry first, The Snug Kids Child Safety Seat Fit Guide. This guide lists child seats that fit the rear seats of Nissan vehicles, as well as offers invaluable tips on correct installation. If you would like more information this model, please click on the link below:

http://www.nissanusa.com/cars/sentra.html 

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The Japanese auto manufacturer teamed up with the makers of Carwings when the first U.S. mass produced electric vehicles were on sale to provide LEAF owners with a service tool that familiarizes customers with their new vehicles, as well as establish a charging routine. Although Carwings was a great application for new buyers, almost four years later, Nissan is hoping they can encourage Carwings to provide the customers with more information regarding their vehicle. Nissan believes that providing information in regards to the electric vehicle’s battery health is important – the idea first came after Nissan received customer complaints from LEAF owners who lived in hot-weather locations, like Arizona. Customers stated that their batteries were losing capacity at a much faster rate than originally advertised. In an effort to provide customers with valuable information, Nissan is hoping Carwings will step up and rework their current platform. If you would like to read the full article, please click on the link below:

http://green.autoblog.com/2014/06/24/nissan-working-on-unspecified-improvements-to-carwings-in-leaf-e/

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Car enthusiasts around the world gathered to celebrate the infamous ZDAYZ event this year where Nissan decided to showcase the 2015 370Z Nismo. As onlookers gazed in awe, the Nissan team was thrilled to have delivered the car that they think will change the automotive industry forever.  Aside from the obvious cosmetic enhancements that the refreshed model received, the vehicle is going down in automotive history as the first vehicle with availability of a seven-speed automatic transmission. For the most part everything under the hood will remain the same – the 3.7-liter V6 will continue to deliver 350 horsepower. The standard limited slip differential with a shorter final drive ratio should offer enhanced acceleration performance. If you would like to read the full article, please click on the link below:

http://www.windingroad.com/articles/reviews/preview-2015-nissan-370z-nismo/

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In past years there has been some controversy surrounding the Nissan LEAF which is assembled in Tennessee but has parts that are mainly made in Japan. The zero emission vehicles have become the best-selling electric vehicles in the U.S. market; but how did people really feel about driving a car that was built in America and 80% of its components came from Japan? Andrew Chiang, a LEAF enthusiast, spoke out about his concern with this very matter back in 2013. Nissan then promised to increase the 15% of contents that come from the U.S. for the next LEAF model. Although there was no exact number in regards to how much it would increase by, Nissan drivers were happy to know that their voices were bring heard. Brian Brockman, Senior Manager of Corporate Communications for Nissan revealed that the next LEAF model will be equipped with a higher percentage of American-made components and will be comparable to other US-built advanced vehicle technologies. If you would like to read the full article, please click on the link below:

http://green.autoblog.com/2013/10/02/why-the-us-built-2013-nissan-leaf-is-85-foreign/

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Self-driving vehicles are no longer only a Google thing – in fact, they are a lot closer to our time than once imagined. Renault-Nissan’s Carlos Ghosn, believes that these vehicles will be a reality as early as 2018. Although, Ghosn says that the problem is legislation, an amendment  to United Nations, earlier this year, might have changed things up; the amendment allows drivers to take their hands off the wheel of self-driving cars. Germany, Italy, and France pushed for this amendment to come into play in order for the high-end carmakers to get a start on the technology needed. Ghosn said, “The problem is not technology, its legislation, and the whole question of responsibility that goes with these cars moving around… and especially who is responsible once there is no longer anyone inside.” If you would like to read the full article, please click on the link below:

http://www.reuters.com/article/2014/06/03/us-autos-ghosn-idUSKBN0EE1UU20140603

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Coast Nissan

12100 Los Osos Valley Road

San Luis Obispo, California 93405

Phone: 877.957.9019

Website: www.coastnissan.com/?ibp-adgroup=SE_Target